Benefits of Online Video

 In Insights, Video

Online video is the fastest way to share information around the world and shortens the distance between content and global viewer. The internet is the most lucrative and cost effective platforms of our time. Combine the two and you have just struck gold.

Businesses throughout Australia and the world are rushing to “Switch On” their online channel and adding digital communications to their marketing and social strategies to take advantage of the low cost to increase viewers and interaction with their demographic whilst being able to track ROI every step of the way. These channels can include live streaming, live webcasting, apps, event portals and micro sites for archive video collections.

Businesses who ignore the digital arena for their brand communication will be left for dead. Video is a giant wave. Ride it or get wiped out.

Your audience is time poor would rather view a video than read a page of text so the use of video increases the length of time that people will stay on your website page which gives your message more time to sink in.

1 min of video is as effective as 1.8 million words and is 52 times more likely to show on page one of a Google search than text so its easy to see that video is the communication champion and smart business utilise it well and leverage the power of video to grow their customer base, extend the reach of the brand and make sound business decisions based on the available metrics.

We will help you CREATE content that will ENGAGE your viewers which will increase brand loyalty, customer retention and make you a thought leader in your industry.

  • Cost Effective – Reduce travel and accommodation costs of staff and external presenters by streaming a single event to multiple locations, live via the web.

  • Lead generation – Utilising registration for your live stream will enable you to gather detailed viewer metrics such as name, email address, company and viewer interactivity.

  • Expand Your Audience – An online event is not constricted to the four walls of the physical event. A webcast can reach anyone with access to the internet anywhere in the world, on any device, at any time.

  • Viewer Engagement –  Offer your online audience live polls, chat, surveys, Q&A, downloads, and social media interaction with the physical event.

  • Additional Revenue Stream – Monetise your content via pay per view integration and create new revenue streams.

  • Video Analytics – Track the effectiveness of your online video via powerful reporting and use the data to make informed business decisions.

  • Stay Current – A single video player can be updated with new content seamlessly without interruption giving your viewers access to your most up to date branded content.

Video Stats 2015

of all global consumer Internet traffic in 2017 will be video (Cisco)
increase in conversion rates by using video on landing pages (EyeView Digital)
Videos in universal search results have a 41% higher click-through rate than plain-text results (Econsultancy)
of marketing professionals worldwide cite video as the type of content with the best ROI (eMarketer)
of viewing time of streaming video on tablets is spent with content more than 60 minutes long (CMO)
of mobile video viewers share videos with others (DigiDay)
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