From Steam Trains to Digital Gains

The Client

Australian Technology Park (South Eveleigh)

The Brief

Australian Technology Park wanted to produce a video that documented how ATP was a catalyst for positive change in the local Redfern community, focusing on development and urban renewal and cultivating innovation, creativity and connection amongst tenants and in the wider community. The aim was to deliver a living history, showcasing ATP’s unique culture and points of difference, in the form of a documentary video of approximately 25-30 minute duration.

The Solution

The concept and style we created for the shoot had the ATP architecture and history at the forefront of the video production. We interviewed multiple people connected to ATP both past and present including Lucy Turnball and Dr Tom Forgan who had the original idea of turning the train yards into a word class technology and R&D precinct. Interviews spanned multiple locations of the site but the money shots were produced in the Exhibition Hall with the use of baton lights and projecting past corporate event and historical footage onto the walls whilst the subjects looked on in reflection of their involvement to the place in time. An Octocopter was used to capture aerial footage of the precincts and we used motion graphics and animation to bring the victorian blacksmith workshop and the colossal Davey Press back to life.

Services Used

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