Webcasting – What it is, how it works and why it pays to work with a digital specialist

 In Insights, Streaming, Webcasting

What is a Webcast?

Webcasting is essentially broadcasting over the web and is also referred to as“Webstreaming” or a “Webinar”. Webcasting is video streaming wrapped in a highly interactive and reportable feature set.

What Can a Webcast Do For Your Event?

Webcasting can broadcast your event or message to a global audience via the Internet. It’s like having your own television station but without the big price tag. This form of event technology is extremely versatile, time efficient and can reduce overall event costs. Webcasts can also be archived with gives your event longevity and remarketing power.

Webcast Registration Page
Webcast Registration Page
Haycom Webcast
Webcast Play Page

TIP! The webcast should be approached as a second event that compliments the physical meeting or event. If done properly it will enhance the overall event and in fact extend the attendance, reach and accessibility to your message.

Webcasting Features

Synchronised Power Point Slides
Viewer registration
Speaker bios
Downloadable content
Polls and surveys
Live Q&A
Live and on-demand access

Typical Webcast Applications

AGM’s
Product Launches
Investor Updates
Conferences
Staff Training
Awards Nights
Exhibitions

Preparation: Start planning your Webcast as soon as you can. Time will be needed to assess the internet connection at your venue, design the Webskin and advertise the Webcast to your audience etc.

Define Expectations: Detail clear goals for your event and Webcast to make sure you know what you are trying to achieve from your overall event as this will help you not only set up the required features of the Webcast but will also enable you to track its success.

Identify Your Audience: Communicate the online event to them early so that people mark their diaries and remain engaged. Set planned touch points for your audience to keep relevant and drive interest until show day.

Content is King: Choice of speaker and content is crucial. As easy as it is to join a Webcast as an online viewer it’s even easier to log out and move on to the next thing. If using Power Point, keep the content fun, easy to read and lay off the super detailed charts and mass blocks of text.

Get Social: Use your social media channels, including your EDM and blog, to advertise your Webcast. Too many times we see low webcast viewer rates caused by lack of free advertising.

1PM

is the best time of day to host a Webcast. Your viewers emails are sorted, lunch is arranged, and are then more willing to give their time to your Webcast.

THURSDAYS

are the best days to host a webcast, its best to avoid Mondays and times of the year, like month end.

60 MINS

is a desirable maximum length for a content heavy webcast, this is the sweet spot to keep your audience engaged for the duration of your message.

WELL DRESSED

Make sure your speakers are wearing attire that “lifts” them from usual black drape background and adequate stage lighting is used to avoid the Cheshire Cat look. Also keep in mind that striped shirts and ties can cause a “strobe” effect when viewed online.

Engage A Webcasting Specialist. You don’t go the GP to have a heart transplant do you? Same rule applies to the specialised art of Webcasting. There are many companies in the events market now adding Webcasting and Streaming as an “add-on” service to there other core services. Do your research and select a Webcasting specialist that is not only proficient in live streaming, but also has good trouble shooting, computer networking skills as well as live event production experience. Caveat Emptor.

To learn more about the benefits of webcasting, what to consider and how you could incorporate this service into your current events calendar please do not hesitate to contact the team at Create Engage. 02 8541 4444 | info@createengage.com.au

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