Parliamentary Friends of Palliative Care
The Client
Palliative Care Australia
The Brief
With COVID-19 restrictions preventing an in-person event, PCA needed a fully virtual solution that maintained the professional quality and engagement expected by parliamentarians, healthcare leaders, and stakeholders.
The Solution
Create Engage, in collaboration with ON AIR (SMC & AVE), delivered a high-quality hybrid event, featuring:
Live studio production with award-winning ABC broadcaster Dr. Norman Swan leading discussions.
Pre-recorded contributions from parliamentarians and medical experts.
Live remote commentary & interactive Q&A, integrating speakers across Australia.
Launch of the ‘Investing to Save’ report, supported by engaging motion graphics.
Seamless webcast experience, expanding PCA’s reach.
PCA had a 33% increase in live attendance, reaching 120 parliamentarians and healthcare professionals. They had a 500% greater post-event reach, amplifying PCA’s advocacy efforts.
Services Used
- Consultancy, Event Content, Live Streaming, Virtual Events